When businesses read our content, we see that, and I'm likely to personally reach out and offer members in internal compliance and security the opportunity to join my network.  We invite people to conferences and encourage them to also become writers and influencers.  This costs nothing and generates wealth in relationships and knowledge.  Sometimes we meet great people who later work for us or hire us.

(2022 note: We currently do NOT use any services to view who is reading.)

We use the basic plan HubSpot to keep an eye on business readers.  We also get an email from LinkedIn users.  We monitor traffic using Alexa.com and will speak more on that down below. Alexa is now an Amazon company, and since it changed hands, they're less approachable than in the old days.

 People Respond

We keep an eye on who is reading.  We can tell if the reader is a bot by the amount of time they spend on a page.  

Example: If you look at this reader, although the location is Sudan, we can see the people on LinkedIn who work at this company and confirm they are in our community.  We know this traffic is real.  We will invite some of these people to our network.  In some cases, invitations like this have become 20-year friendships.  Sometimes we encourage a student to have the courage to post a white paper in the US.

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