So, Does Green Mean Less or More?

  • Green is Less and More- Carbon Offsets Trade
  • Businesses must Manufacture and Consume resources
  • Efforts to reduce carbon emissions need to align with business mission and strategy
  • A Green Plan must result in a recognized reduction from a GHG baseline.
  • A Green Plan must first, be a business plan.
  • Green may involve more consumption, more construction, more audits, higher material cost and less profit. One would call that, a bad green plan.
  • Today’s Carbon Offsets Trade allows purchasing credits to lower an entity’s carbon footprint score. Some challenge the ethics of this approach, and certainly, the practice will experience its share of fraud and abuse.
  • The goal of a green economy is to produce more with less environmental impact and to achieve a sustainable balance in our consumption of fossil fuels.
  • Carbon Offset Factoids from Clean Air-Cool Planet
  • Carbon offsets fund projects that reduce greenhouse gas (GHG) emissions. The projects such as reforestation, increasing the energy efficiency of building or transportation, reducing water waste and materials re-use. When corporations can’t or don’t choose to reduce carbon emissions through actions in their own business, Carbon offsets pay to reduce the global GHG.
  • Currently, offsets are voluntary. People and businesses buy them to reduce build up their green image. One reason to rely more heavily on carbon offset projects is that logistically, it is easier to make changes in an area that does not already have a developed infrastructure. http://www.cleanair-coolplanet.org/ConsumersGuidetoCarbonOffsets.pdf

Enterprise Operations and Green

  • The greatest contributors to GHG come from manufacturing and technology, so clearly the low hanging fruit in reducing corporate emissions will target technology and enterprise operations
  • This hour will put emphasis on technology, with a reminder that a program for GHG reduction is driven by collective consideration for Wind, Water, Solar, Fuel Cells, Efficiency, Pollution Controls, Waste Reduction, and Organics, as would apply to enabling a thriving business.
  • GREEN without profit is a bad plan
  • Therefore, a GREEN Plan is MORE.
  • Green Impact Throughout ICT and IT Service Management

IT solutions aim towards improving the efficient use of computing resources while enabling business services.  Green IT simply adds a dimension that reduces the environmental impact of these same solutions while addressing the Triple Bottom Line.

  • Today We Have a Triple Bottom Line
  • Executive Governance Steering must address a triple bottom line where success is defined in economic, environmental, and social terms.
  • Both consumers and the development of these resources support a healthy economy.
  • Sustainable business models ensure that production and consumption of services balance measures to support that natural resources continue to exist. Business Accounting & Finance are able to account for the impact these products and services have on related social, economic, and environmental outcomes. Recognized offsets are applied and audited.
  • Use Case: NetApp Leads Achievements in IT Products & Service

Using NetApp’s model Customer Case Study Consider the Metrics that drive business

  • Reduced offline backup time by 95%
  • Reduced database restore time by 98%
  • Cut provisioning time by 90%
  • Increased storage capacity by 800%
  • Increased e-mail recovery time by more than (etc.)

These figures can be factored against SEC-reported operational costs, budgets, and defined outcomes.  These efficiencies, when measured in the right context, are GREEN.

  • In comparison, the following claim received a great deal of media attention.
  • “Dell says it’s implementing a new computer packaging plan that will result in estimated savings of more than $8 million and the elimination of approximately 20 million pounds of packaging material over the next four years.”
  • With due respect to the value of this effort, 8 million is not set against a business context and companies find cheaper ways to package and ship every day. Are 20 million pounds of packaging really worth mentioning? Is the larger story that they were wasting 20 million pounds because shipping was inefficient?
  • EPA packaging guidelines are not new.
  • Packaging Waste: Whose Responsibility is it Anyway?
  • Sponsored by U. S. EPA, Region 2 and
  • The Cornell Waste Management Institute
  • on behalf of the NYC Department of Sanitation
  • November 6, 1998

NetApp's $1.4 million, HP's 1 Billion, Dell's 8 Million

  • Reporting That We Stopped Wasting Money Is Not The End Game – It’s just getting A lot of Press. NetApp is Achieving Concrete, Measurable Green Objectives NetApp's $1.4 million rebate — the largest of its kind awarded so far by PG&E — for construction of its new data center and its certification as a green business mark the latest recognition for the 16-year-old firm and its eco-friendly efforts.
  • PG&E tendered the $1,427,477 rebate under its incentive program for energy-efficient building design and construction that's aimed at commercial, industrial, high-tech, and agricultural customers. NetApp received the rebate for building its new engineering data center, which also will help the company knockdown energy costs by almost $1.2 million a year and slash its carbon dioxide emissions …
  • In addition, NetApp was recognized by the regional Green Business Program, a partnership among local governments, business, and environmental and waste management agencies that honors and promotes entities exceeding environmental regulations. NetApp was certified a green business by the Santa Clara County branch of the program, which also acknowledged the firm for its achievements in waste management. Source URL:

http://www.greenbiz.com/news/2008/12/09/netapps-green-drive

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